Amazon India

Delivering 20 million+ video views in 15 days with DV360

Client: Amazon
Industry: E-commerce
Service: Programmatic advertising & video campaign management
Platform: Google Display & Video 360 (DV360)
Campaign reach: Pan-India

The objective

The objective was to build large-scale brand awareness for Amazon across India by delivering more than 20 million video views within a 15-day campaign period.

The campaign focused on reaching an audience aged 28–55 through premium digital advertising inventory, including news-channel placements and other major publisher environments.

The strategy

Buddha Vibes Technologies used Google Display & Video 360 (DV360) to plan and execute a programmatic video campaign designed for scale, audience relevance and efficient delivery. The strategy focused on three key areas:

Premium inventory selection

Utilised premium news-channel inventory and placements across major digital publisher environments to distribute the campaign across relevant content experiences.

Audience targeting

Focused on audiences aged 28–55 across India, aligning campaign delivery with the intended audience profile.

Large-scale campaign delivery

Used DV360's programmatic buying capabilities to manage campaign delivery across selected inventory and work towards the campaign's view target within the defined timeframe.

Campaign execution

The campaign was managed across India over a 15-day period, with a focus on delivering the required view volume through the selected inventory. Buddha Vibes Technologies handled the campaign setup, audience targeting, inventory selection, delivery monitoring and campaign optimisation throughout the flight.

The results

• 20 million+ video views: delivered within 15 days, achieving the campaign's large-scale awareness objective.
• Pan-India delivery: executed across digital inventory in the Indian market.
• Target audience: campaign targeting focused on adults aged 28–55.
• Premium digital placements: selected premium news-channel and other major publisher inventory supported campaign distribution.

The BVT approach

This campaign demonstrates Buddha Vibes Technologies' ability to plan and manage programmatic advertising at scale, bringing audience targeting, premium inventory selection and campaign delivery together to support a defined awareness objective.

Project summary

• Challenge: deliver large-scale brand awareness across India within a short campaign period.
• Solution: a programmatic video campaign executed through DV360, using selected premium inventory and audience targeting.
• Outcome: more than 20 million video views delivered in 15 days.
• Services delivered: DV360 Campaign Management · Programmatic Advertising · Audience Targeting · Campaign Optimisation

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